Quick Start Guide

Understanding your business

This may sound like a pretty straight forward question, but it's amazing how many business' don't ask themselves; "what do we want from our web site?" More »

Understanding your audience

Develop your web site around the needs of your audience.Wait! "It's our web site, surely we should build it around what we want?" WRONG More »

Developing site content

Always remember: content is key. In most cases this is the only reason people visit web sites. If the information they find is of poor quality or out of date then you will soon lose them as a site visitor. More »

Web site design

Designing web sites is a complex business, as a designer you have to put yourself in the shoes of both the intended audience and the owner of the site. So what do you look for in a web designer? Before we go in to that it's worth turning the clock back to the early days of web site 'design'. More »

Ongoing development

A web site is like a puppy - not just for christmas, for life. You may have spent months preparing the material for your web site, once that information is live however you need to devote time to keeping that information up to date. More »

Promoting your site

Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. More »

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Promoting Your Site

SEO Success - Checklist
Use this checklist to implement your search engine optimization strategy. You may choose not to implement all aspects of this strategy, but the more you do, the greater your chance of driving traffic to a successful website. After all, isn't that your underlying goal: to drive traffic to your website and encourage the visitor to respond to your call to action?

Tier I - Solid Web Design

Keyword placement

Page Title
Meta tag - description
Meta tag - keywords
<H1> tag early on page
<B> tag enclosing keywords on page
<alt> tag with keywords
Content - early in first paragraph

Keyword density

Avoid spamming by not using keywords too heavily
2% - 7% density

Navigation that is easy to use

Quick-loading graphic
Relevant content
Clean code - no broken tags

Tier II - Website Promotion

Content changes are critical to search engine attention

RSS newsfeeds
Articles
Newsletters
Tips / Tricks
Client acknowledgements
Testimonials
Resource links
Partner links
Staff recognition / changes
Simple content changes on a regular basis
Image changes

Link popularity efforts

List with free search engines
Directory listings - paid and unpaid
Reciprocal links - only with PR 5+ is best strategy
Purchase links in the beginning
Create a blog linking back to website; post regularly
Participate in forums with link in signature line back to website
Make every effort to have links coming back to your site use keyword-based anchor text
Create and post sitemap.xml with Google

eMail subscription list

eMail subscription opportunity on the website
Mail newsletter out on regular basis

Articles

Posted on website
Posted on blogs
Posted on ezine lists
Posted in article directories
Vary article on website by 25%

Pay-Per-Click advertising

Purchase keywords on Google Adwords
Purchase keywords on Yahoo Search Marketing (Overture)

Tier III - Long-term on-going SEO efforts

Creating long-term connections

Develop a list of additional keywords based around your core keywords
Create satellite pages using different domain names that focus on individual keyword sets designed to drive traffic back to the "money site"
Create links between these separate websites
Follow the same steps as in Tier I for website design considerations
Create ebooks and more articles designed to be found by search engines that will drive traffic back to the money site

Monitoring your results

Track hits from month-to-month
Track unique visitors
Track entrance and exit page for traffic
Monitor how long visitors spend on each page
Watch for keyword searches
Check Page Rank
Check link popularity
Check Google and other search engine website positioning for your keywords
Test results for every change you make; if the change doesn't produce positive results, abandon the technique and try something else

This is simply a checklist that has behind it considerable effort required to accomplish each step. This strategy toward search engine optimization is effective when implemented correctly. Should you need help in accomplishing the goals of your website, contact Chesa Keane at TAO Consultants, Inc.

Step one | Step two | Step three | SEO Checklist

______________________________
Chesa Keane of TAO Consultants has been involved with the internet for 10 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist to make sure that you or your internet SEO specialist are not missing critical steps toward getting your website listed prominently with the search engines.

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