This may sound like a pretty straight forward question, but it's amazing how many business' don't ask themselves; "what do we want from our web site?" More »
Develop your web site around the needs of your audience.Wait! "It's our web site, surely we should build it around what we want?" WRONG More »
Always remember: content is key. In most cases this is the only reason people visit web sites. If the information they find is of poor quality or out of date then you will soon lose them as a site visitor. More »
Designing web sites is a complex business, as a designer you have to put yourself in the shoes of both the intended audience and the owner of the site. So what do you look for in a web designer? Before we go in to that it's worth turning the clock back to the early days of web site 'design'. More »
A web site is like a puppy - not just for christmas, for life. You may have spent months preparing the material for your web site, once that information is live however you need to devote time to keeping that information up to date. More »
Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. More »
home / our service / developing content / consider your audience
Although this sounds like a relatively straight forward aspect of developing a web site, ask yourself this question: "How often do you visit a web site only to find it doesn't provide the information your looking for?".
When talking about 'Content', at RSD we take this to mean all aspects of 'web information', wether it be straight forward textual information or imagery or information relating to outstanding orders, order tracking or content searching.
One of the key aspects to developing a good web site is to 'consider your audience'. Here's a simple exercise: put yourself in the minds eye of your audience, you've come across your web site, what do you expect to find?
This exercise sounds a lot easier than it is in practice. Depending on the size of your organization we often recommend that this task is carried out by a group of individuals, give them a few hours to think about it and then bring those ideas back to the table - throw them around, discuss the different thoughts - what do you come up with?
One of the primary reasons we suggest you carry out this exercise is that you view your organization from the inside - you know it and how it operates. Your audience doesn't, it may therefore not be immediately obvious to them how to access the information they require from your web site.
Other sections withing 'Developing content' include:
Writing style & Interaction.