This may sound like a pretty straight forward question, but it's amazing how many business' don't ask themselves; "what do we want from our web site?" More »
Develop your web site around the needs of your audience.Wait! "It's our web site, surely we should build it around what we want?" WRONG More »
Always remember: content is key. In most cases this is the only reason people visit web sites. If the information they find is of poor quality or out of date then you will soon lose them as a site visitor. More »
Designing web sites is a complex business, as a designer you have to put yourself in the shoes of both the intended audience and the owner of the site. So what do you look for in a web designer? Before we go in to that it's worth turning the clock back to the early days of web site 'design'. More »
A web site is like a puppy - not just for christmas, for life. You may have spent months preparing the material for your web site, once that information is live however you need to devote time to keeping that information up to date. More »
Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. More »
home / our service / developing content / writing style
Keep copy short
Research suggests that reading from computer screens is approximately 25% slower than reading from paper. Users generally don't enjoy reading copy from a computer screen, neither do they enjoy scrolling too much. Given these factors you should consider writing 25-50% less copy than you would for literature destined for the press.
Design for scanning
Although not aware of this fact, users typically scan screens of information for snippets of copy that may be of interest. It is therefore a good idea to develop short, snappy bits of information. Break the information up, if need be separate the content and put 'sections' of information on individual web pages.
Other sections withing 'Developing content' include:
Consider your audience & Interaction.