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Quick Start Guide

Understanding your business

This may sound like a pretty straight forward question, but it's amazing how many business' don't ask themselves; "what do we want from our web site?" More »

Understanding your audience

Develop your web site around the needs of your audience.Wait! "It's our web site, surely we should build it around what we want?" WRONG More »

Developing site content

Always remember: content is key. In most cases this is the only reason people visit web sites. If the information they find is of poor quality or out of date then you will soon lose them as a site visitor. More »

Web site design

Designing web sites is a complex business, as a designer you have to put yourself in the shoes of both the intended audience and the owner of the site. So what do you look for in a web designer? Before we go in to that it's worth turning the clock back to the early days of web site 'design'. More »

Ongoing development

A web site is like a puppy - not just for christmas, for life. You may have spent months preparing the material for your web site, once that information is live however you need to devote time to keeping that information up to date. More »

Promoting your site

Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. More »

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Putting it Together

Implementation is all about bringing together the different elements that make up your web site. It is important that we detail this stage of the development process so that you understand our method of developing web projects.

We like to call it "putting the face on the site". We typically build web sites from the ground up, this means we start out with the 'raw' data and develop the various elements that make up your site. The 'raw' data often takes many different forms, while no two web sites are exactly the same you can often group the different elements as follows:

• Generic site content, this might include:
  • textual information about your company, product/service or just information about the web site
  • forms that allow users to interact or communicate with you
  • images or artwork that are relevant to the web site
  • links to other web sites or references of interest to the user
• Site design, this might include:
  • artwork, logo's etc. that make up the identity of the web site/organization
  • site style, this is where we set the font and colour schemes to be used throughout the site
  • navigation system, the means by which people will access the different areas of your site
• Technical elements, this might include:
  • online order processing
  • scripts that process information
  • scripts that may interact with internal systems, ie stock control or order status
  • generally speaking, technical elements cover any aspect of your web site that needs to 'process' information in any way

During the development cycle of your web project, each of the above stages can take place at the same time. In other words they don't necessarily rely on each other to be completed before we move on to another stage.

Once all of the stages are complete, the implementation phase brings together all of the different elements to actually make your web site look and act like a web site.